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Premium WordPress ThemesDanny Dover at SEOmoz posted a “scientific” study on whether or not PageRank Sculpting works and his conclusion was – surprise! – it works. Michael Martinez at SEO Theory wrote a scathing refutation of the report. Who is right? Premium WordPress Themes | WP Themes.

I have to say that my concern is the same as Michael’s and a few other prominent SEOs. Why doesn’t Dover provide the list of websites he used for his study? He’s asking us all to take his results as gospel without providing the necessary proof. That said, I’m willing to accept that maybe, possibly, PageRank Sculpting works under a few isolated cases. If the conditions are right you can influence your PageRank using internal links. But I’m not willing to buy that spending the time on pursuing it is worth it in the long run.

For every search engine optimization decision you make there is a cost and a (potential) benefit. The problem with SEO cost-benefit analyses is that what works today may not work tomorrow. So you spend hundreds or thousands of hours sculpting your PageRank only to find out a year or two later that everything you accomplished went up in smoke. Maybe that’s why Danny and SEOmoz chose not to publish the websites – they’re afraid Google may reverse engineer the study and change their algorithms to shut it down. Or maybe the test just doesn’t prove the conclusion? Or maybe it does and Danny is protecting his future tests?

Or maybe it doesn’t really matter! If PageRank Sculpting ever really worked at all, it only worked on sites large enough that you’d have to spend hundreds or thousands of man hours carving your link juice just to improve the PageRank on a few pages of your site when you could have done the same thing by performing honest link building, which we’re fairly confident will always be approved by Google and a part of their ranking algorithms.

Personally, while I think this is an interesting discussion, I think PageRank Sculpting is a waste of time. What do you think?

Premium WordPress Themes – Links Gaining Traction

n the early days of the web people linked to the content they liked. And if it was considered “great content” then a certain page might attract a lot of links. At that time, a larger percentage of the actual Internet population were webmasters or Web marketers.

But over time, more and more people came online and there is a much smaller percentage of people actually on the Web who are webmasters and who will link to you. There are a greater number of people who might link to you, but the percentage of people with link potential vs. people actually on the Web is smaller. Therefore, your pool of link partners appears smaller. That makes it more difficult to find those link partners.

But you can find them. The question is, How?

Rand Fishkin argues it’s no longer driven by producing “great content”. I think what he really means is producing great content isn’t enough any more. You’ve got to do more than that. And that something is to offer an incentive.

This borders on link buying, but the example that Rand gives in his video is of Yelp offering small business owners a reason for linking to their profile – “because people are over here saying nice things about you.” That’s an incentive. And it works. In order for your links to gain traction – that is, increase in number over time – you’ve got to give different segments of your audience a reason for linking to you. What is the reason? Why are people linking to you? Why would they link to you? If you can nail that one then you can incentivize your link building efforts, giving webmasters a reason to link to you and therefore attracting more links. Are you doing that?

Premium WordPress Themes – Online Publicity

Many PR firms and search engine optimization companies know that press releases distribution online are a great relevant link building outlet as well as a promotion and buzz building outlet. But many SEO companies still do not employ press releases on a regular basis despite knowing their SEO potential because of the amount of work that is sometimes involved. Well, since social media has risen in popularity in the last couple of years, the press release has become even more important.

A press release, like an article or a web page, can be optimized and faces the potential to be found in the search engines as well as any of online content. But social media can drive even more traffic to the press release and to the website, or websites, it promotes.

Real-time search, which all the search engines are not tinkering with, makes the potential for press release optimization even better.

To make the most out of your press release opportunities, here’s a recommended strategy:

  • Write a well-written, well-optimized press release
  • Distribute your press release through a professional press release distribution service, such as PRWeb or PRLeap
  • Blog about the event your press release promotes and link to the press release “for more information”
  • Promote the press release and link to it from Twitter, Facebook, and LinkedIn

Take these steps in increments, not as an all-in-one solution. For instance, write and distribute your press release on one day then blog about your event with a link to the press release a day or two later. About 3-5 days after you blog about it, promote the press release on one of your social networks. Promote it on another social network the following day and another on the following day, etc.

When you promote your press release or event the press release is promoting, be sure to use the same keywords that you optimized your press release for. You want to exploit those keywords as much as possible. You should even use them as anchor text when linking to the press release and when linking back to your website.

Press release optimization is not difficult. But you want to promote the press release like you would any other online content, if you do then you increase your chances of generating relevant links, visitors and you can create a “buzz” for your company all at the same time!

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